Role // Program Director & Photographer
Purposes // Social Campaigns & Program Documentation
Medium // Digital & Film
Location // Toronto, Canada
A seasonal initiative that transforms a group of self-proclaimed misfits into marathoners every October. Through an 8-month program featuring a dedicated running coach, a nutritionist, free Nike gear, and more, we turned non-runners into committed athletes ready to tackle the marathon. Led by Coach Nina Sieh, Pedro Malvar and Anthony Nusca.
Season 2 - Program Poster
Season 2 - Start & End of Season Campaigns
Season 3 - Run It Back Intro Campaign
Season 3 - Start of Season Campaign
Season 3 - End of Season Campaign